"GOOGLE DEMONSTRATES HOW TO USE NEW BID SIMULATOR TO MAXIMIZE KEYWORD AUCTION PROFITS," Stuart M. Whitaker, October, 2009.
Google is renowned for its powerful technology, much of which is hidden. However, Google AdWords, and the new AdWords feature Bid Simulator, puts some of Google's technology on display.
Advertisers are always looking to get the maximum value out of their advertising dollars and have been able to use AdWords for some while to try to achieve that maximum value. With Bid Simulator, advertisers can use real data from the past seven days to estimate how many clicks they would have received at various bid prices, how much those clicks would have cost, and most importantly, what bid price would have maximized their profit.
This report explains how to use this powerful new tool.
Purchase either the original or the revised report and download it immediately from a Secure Site with PayPal or Google Checkout.
GOOGLE DEMONSTRATES HOW TO USE NEW BID SIMULATOR TO MAXIMIZE KEYWORD AUCTION PROFITS, October, 2009:
Contents
Highlights
Introduction
Definitions
Example
Summary
Tables
Table 1: Value per Click (VPC)
Table 2: Maximize Profit
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