Whitaker Associates

Reports

 

“'Green Your Meeting,' An Economic Approach to Reduced Oil Demand,
Greenhouse Gas (GHG) Emissions, and Improved Security." 05/30/2010. This report offers a behavioral approach to reducing demand for oil while reducing emissions, congestion, and capital expenditures.

 

"GOOGLE DEMONSTRATES HOW TO USE NEW BID SIMULATOR TO MAXIMIZE KEYWORD AUCTION PROFITS." 10/07/2009. This report examines how Google helps its advertisers improve their results while reducing their costs.

 

"GOOGLE VOICE ILLUMINATES BATTLE FOR DOMINANCE." 09/27/2009. This report details the strategic issues involved in Google's Google Voice application.

 

"IPHONE NAVIGATION APPLICATIONS BLEND CORNUCOPIA OF CAPABILITIES." 09/24/2009. The navigation market continues to undergo rapid development and turmoil, with the iPhone serving as a platform compating with stand-alone navigation devices.